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Building and Implementing Physician Practice Building and Implementing Physician Practice Web Sites Chapter List
  1. The Goals of Marketing in the Practice of Medicine
  2. Early History of the Internet
  3. Functions of the Internet
  4. The Medical Internet
  5. Internet Marketing and the Marketing of Medical Practices Online
  6. Creating an Online Presence: The Budget and the Approach
  7. The Look and Feel of an Effective Web Site
  8. Cohesive Site Creation: Internal and External Linkage
  9. Content Development
  10. Online Doctor-Patient Relationships and Cybermedicine
  11. Domain Registration and Hosting
  12. Web SIte Promotion
  13. Ongoing Web Site Maintenance and Monitoring
  14. Appendix A- Common Errors in Web Site Creation
  15. Appendix B- Medem: Your Practice Online
  16. Glossary
  17. Index
This Book may be ordered through the publisher, Amazon.com or Barnes and Noble.
© 2005 Michael Rothschild, MD