Michael Rothschild

Chapter List
  • The Goals of Marketing in the Practice of Medicine
  • Early History of the Internet
  • Functions of the Internet
  • The Medical Internet
  • Internet Marketing and the Marketing of Medical Practices Online
  • Creating an Online Presence: The Budget and the Approach
  • The Look and Feel of an Effective Web Site
  • Cohesive Site Creation: Internal and External Linkage
  • Content Development
  • Online Doctor-Patient Relationships and Cybermedicine
  • Domain Registration and Hosting
  • Web SIte Promotion
  • Ongoing Web Site Maintenance and Monitoring
  • Appendix A- Common Errors in Web Site Creation
  • Appendix B- Medem: Your Practice Online
  • Glossary
  • Index

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